Every new beginning carries its own energy, but there is something particularly special about the very first day. Our Spring 2026 Welcome Days marked the beginning of a new chapter for a fresh group of Bachelor students, bringing together new faces, new ambitions, and a shared sense of excitement for what lies ahead.
For students beginning their journey at our campus, Welcome Days represent the first step in studying business within an international and career-focused learning environment in Madrid.
A Warm Welcome from Our Campus Director
The day began with an official welcome session led by Juliet Angel, our Campus Director, who set the tone for the term ahead. Students had the opportunity to hear firsthand about the values, opportunities, and expectations that define the SBS Madrid experience. It was a moment to pause, look around the room, and truly appreciate the diverse and talented group of people they would be sharing this journey with.
Building the Academic Foundation
Following the welcome session, students turned their focus to academics. Orientation sessions walked the new group through their program structure, learning objectives, and the full range of student tools and resources available to them throughout their studies. From digital platforms to academic support services, the goal was simple: ensure every student leaves day one feeling informed, equipped, and ready to hit the ground running. Understanding the road ahead from the very start is something we believe sets our students up for long-term success.
Students also had the opportunity to explore our learning hub during a guided campus tour, becoming familiar with the spaces where they will study, collaborate, and develop their ideas throughout the program. The tour gave students a first look at the environment that will shape their academic experience while pursuing their Bachelor of Business Administration in Madrid.
A Toast to New Beginnings
The day came to a fitting close with a celebratory rooftop toast overlooking the vibrant city of Madrid. Students, faculty, and staff gathered together to celebrate the beginning of this exciting new chapter. It is a tradition that speaks to something fundamental about SBS Swiss Business School Madrid: this is not just an institution, it is a community. And every new intake makes it stronger.
To our Spring 2026 students: welcome. Madrid is ready for you, and so are we. We cannot wait to see everything you will achieve during your time here. This is just the beginning.
Interested in joining SBS Swiss Business School Madrid? Apply now and start your journey.
